Green Car Congress

JANUARY 22, 2011

Fuel efficiency, safety innovation, and vehicle styling will be the three most important product issues influencing automotive consumer purchase decisions over the next five years, indicating a perceived shift in buying priorities, according to the 12 th annual global automotive survey conducted by KPMG LLP. Investments.

Global 218

Global Auto Fuel 2010 218

Green Car Congress

MAY 2, 2009

The role of emotion in buying cars. He shared research that “ People assume a quieter minivan is a safer minivan. Would you buy this vehicle? ’“ This is one of the reason Honda reintroduced the Insight, they wanted the Insight to be a unique body style rather than a powertrain option on a Civic.

Market 170

Market Green Prius Re-Charge 170

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Honda Sees PHEVs as having "unnecessary fuel engine and fuel tank;" promises all-electrics "assuming we can come up with a really high-performing battery that we are working on currently." People wont buy a full car. Committed to sales of 10,000 or more vehicles in late 2010, with increasing production in 2011.

Plug-in 45

Plug-in Plug Hybrid PHEV 45