article thumbnail

Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

You can move from a BMW 3 series into a Prius and be proud. In the short term, he believes OEMs need to boost their warranty support for hybrids; there needs to be some kind of a floor on resale value and fuel pricing (i.e. Second, the Prius has a high quality of execution. The styling is there. I can show that level of esteem.

Market 170