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Perspective: A View Into the New GM

Green Car Congress

Going forward, GM plans to spend proportionally less of its marketing budget on the corporate identity and more on the vehicle brands. I was able to spend 10 minutes driving a Saturn Aura sedan with an (HCCI) engine system. Establishing four core brands. GM’s identify in the US starts with its four core brands. Earlier post.).

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Xerox Parc’s Engineers on How They Invented the Future—and How Xerox Lost It

Cars That Think

When the center opened in 1970, it was unlike other major industrial research laboratories; its work wasn’t tied, even loosely, to its corporate parent’s current product lines. One of the first times Superpaint was seen by a wide audience was in a public television show, “Supervisions,” produced by station KCET in Los Angeles. “It

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