Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Ignoring the briefly popular commercial electrics around at the turn of the last century, EVs have been experimental concepts or limited edition runs until relatively recently. Before EVs and hybrids, Toyota created what’s become a very well-known and important brand— Lexus. Lexus did the trick. Create a Sub-brand.
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