article thumbnail

Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Battery-gasoline hybrids go back more than 20 years to the first Toyota Prius, but real mainstream battery-only electric EVs are only in their second decade. Sub-brand, the ID.4

Market 70
article thumbnail

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

9/4/07 Nick Reilly, the President of General Motors Asia Pacific, said that GM is looking at leasing batteries for the Volt to customers, rather than asking them to pay a prohibitive price for the new technology. Batteries powerful enough to achieve that would fill up the trunk of a car, he said. Detroit News ).

Plug-in 45