J.D. Power: EV price pressure grows as government incentives and lease deals wield outsized influence on consumer demand
Green Car Congress
MARCH 30, 2023
The trend is consistent with steady growth in availability and affordability. on a 100-point scale) in January 2023 from 35 in December 2022, meaning approximately four-in-ten new vehicle shoppers currently have a viable alternative to ICE vehicles. Overall affordability has also improved by a similar margin, rising to 85.6
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