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Here’s how China’s BYD is working on its image problem

Baua Electric

But as the EV giant makes inroads outside of China, it is looking to change that, the old-school way, dealer by dealer. The strategy is to help get German EV shoppers closer to the brand, raise brand awareness, and build sales of its affordable EVs in Europe’s largest automobile market.

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As Electric Car Makers Ante Up Billions, Software Is Ace in the Hole

Cars That Think

Further, if the EV range gains slow down over the next decade as expected, an EV's software-driven features along with their affordability , will decide the winners of the potential $1.1 Furthermore, BMW does not believe customers will purchase an EV based on its underlying EV platform alone.

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BMW MINI E Powered by AC Propulsion?

Revenge of the Electric Car

The biggest obstacle for those who would prefer an alternative has been lack of purchasable plug-in electric vehicles since 2003 when auto manufacturers ceased production of plug-in EVs like the GM EV1, Honda EV Plus, and Toyota RAV4-EV. Driven by electricity: reliably, affordably and free of emissions. BMW (US) Holding Corp.,

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Why Warren Buffett is investing in electric car company BYD - Apr. 13, 2009

Tony Karrer Delicious EVdriven

Put simply, this little-known upstart has accelerated ahead of its much bigger rivals in the race to build an affordable electric car. " BYD can afford to hire lots of them because their salaries are only about $600 to $700 a month; they also get subsidized housing in company-owned apartment complexes and low-cost meals in BYD canteens.

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