BCG Report Expects Battery Costs Will Constrain Widespread Market Adoption of Fully Electric Vehicles, Absent a Technology Breakthrough; Forecasts 26% of Major Market New Cars in 2020 To be Hybrid or Electric
Green Car Congress
JANUARY 8, 2010
As an example of cost direction, BCG forecasts that NCA cell and pack costs will decline 60-65% by 2020. Of the roughly 14 million electric cars forecast to be sold in 2020 in China, Japan, the United States, and Western Europe, BCG projects that some 1.5 Source: BCG. Click to enlarge. million will be fully electric, 1.5
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