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KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla

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Plus, with the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles. Five years prior, in December 2018, luxury market share set a record at 16.5%. Luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength, selling 1% or more below MSRP in December.

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