KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla
Green Car Congress
JANUARY 12, 2023
Five years prior, in December 2018, luxury market share set a record at 16.5%. Luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength, selling 1% or more below MSRP in December. Meanwhile, vans, minivans and full-size SUVs had the lowest incentives, all less than 1% of ATP. in November.
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