KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla
Green Car Congress
JANUARY 12, 2023
Electric vehicles and luxury cars had incentives close to 6% of ATP, and both saw ATP decline in December as a result. Five years prior, in December 2018, luxury market share set a record at 16.5%. Luxury cars at all levels were selling below MSRP in December, along with luxury compact and sub-compact SUVs. in November.
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