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GM Returns to Europe With Electric Crossovers

The Truth About Cars

In 2017, General Motors sold Opel and Vauxhall to Frances PSA Group — which later merged with Fiat Chrysler to form Stellantis — basically ending its involvement with the European market. However, the company vowed a return in 2023 and that’s now taking place in Switzerland.

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What Does GM’s “30 New EVs By 2025” Promise Mean for the US Market?

EV Adoption

Electric Vehicle PR Is Driving Up the Stock Price. These announcements and PR efforts are fundamentally about GM’s long-term future but they have clearly paid off in the short term as GM’s stock price has increased 55.3% in the last 12 months and 223.9% since the 2020 low on March 18 (as of February 5).

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. These European designs are perfectly good EVs, although their limited battery range and high price compared to the gasoline versions are major drawbacks. I’m hoping for the latter.

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