Abandoned History: The Apple Electric Car Project, Rest in Peace (2014-2024)
The Truth About Cars
FEBRUARY 29, 2024
The company made an internal announcement on February 27th, 2024 which leaked to the press immediately via several Apple employees. Let’s start at the beginning, in 2014. In the latter portion of 2014 the project was approved by CEO Tim Cook. Like hiring Manfred Harrer from Porsche, who was Porsche’s VP of Chassis Development.
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