Polk: 35% of hybrid owners buying hybrids again
Green Car Congress
APRIL 9, 2012
While the selection of hybrid models in the US has more than doubled since 2007, only 35% of hybrid vehicle owners choose to purchase a hybrid again when returning to market in 2011, according to recent analysis by Polk. Hybrid loyalty rates in the top 15 markets in which a minimum of 500 hybrid owners returned to market in 2011.
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