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KPMG survey finds global auto execs ranking fuel efficiency the top consumer priority

Green Car Congress

Consumer preferences for ergonomics and comfort, and telematics/personal assistance services also rose significantly, according to executive perceptions captured by the KPMG survey. The 2011 KPMG survey also finds the auto industry heavily investing in future technology, new products and safety improvements. Investments.

Global 218
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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

He shared with the audience his roller coaster analogy: Any person who is interested in riding a roller coaster isn’t looking for the safest roller coaster they can find. He shared research that “ People assume a quieter minivan is a safer minivan. by Bill Cooke. How do you make a vehicle more quiet?

Market 170