Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. The role of emotion in buying cars. Would you buy this vehicle? We can’t tell you what the resale value is going to be.
170 
Let's personalize your content