Mixed Outlook for Mainstream Consumer Adoption of PHEVs
Green Car Congress
FEBRUARY 14, 2009
The ITS study worked with a national sample of households representing a plausible early market for PHEVs—households with a high potential for physically recharging—and enrolled them in a design game. Kurani (2008) The Early U.S. Ken Kurani. Research shows that people value loss of dollars a lot higher than value gained, about 1.5
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