Nissan’s Big Gamble
Revenge of the Electric Car
JULY 14, 2009
Since the Cube is 200 lbs heavier than the final body of the EV, it should be a bit quicker still. Some think Nissan is taking a gamble by rapidly moving into mass marketing of EVs, comparing the company’s approach to Toyota and Honda’s approach of “wait and see how the market materializes for EVs, then jump in.
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