Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Next up will be the ID.Buzz electric minivan. Lexus did the trick.
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