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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

MAY 13, 2021

Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. I’ve always wondered how Harley would market its silent motorcycles.

Market 70
Market Motorcycles Saturn Prius 70
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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Weve kept the summary table below generally up-to-date for passenger PHEVs, but not for BEVs, motorcycles or larger vehicles like buses and trucks. Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. In late 2008, BYD started selling the first production PHEV in China. See Chevy Volt for latest.

Plug-in 45
Plug-in Plug Hybrid PHEV 45
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