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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

I’ve always wondered how Harley would market its silent motorcycles. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Five Ways To Market EVs. market; many other options await in Europe and Asia. Not an H or D in sight.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Raising money to bring a PHEV to market.

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