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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it. Next up will be the ID.Buzz electric minivan. I’m hoping for the latter.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I Lutz said GM is pushing to have Saturn Vue plug-in hybrid on the road by 2009. -- ( Autoweek ). "I See Chevy Volt for latest.

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