Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. GM is bringing back the Hummer brand as an EV within the GMC brand. GM, shifting focus to pure EVs, built the last Volt on February 19, 2019. Next up will be the ID.Buzz electric minivan.
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