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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Next up will be the ID.Buzz electric minivan. America doesn’t get the ID.3,

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Plans Saturn Vue PHEV-10. Plans "large demonstration fleet" late 2009. Aims to get Saturn Vue on road in 2010; no production goal. Saab GM-owned company exploring PHEVs Joint Venture with Volvo and others to research PHEVs Toyota 500 PHEV 2010-model Priuses with lithium batteries to be leased for fleet tests in 2009 (150 in U.S.)

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