Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
” [Note: In the first quarter of this year takes rates have been averaging around 8-12% for the Camry, Civic and Escape hybrid versions.]. ” Why is the Prius a success? The panel identified three reasons why the Prius was a success: First, the Prius makes a strong statement about environmental responsibility.
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