Michelin doesn’t want you to buy as many EV tires
Baua Electric
MAY 17, 2024
Michelin sees a future in which its tires might be more expensive but last much longer and be much less impactful on the environment. Although the company is working on ways to produce it from agricultural waste, the cost is a barrier. For a company built around a wearable item with a finite service life, that’s an unexpected tack. “Our
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