Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared research that “ People assume a quieter minivan is a safer minivan. Quietness is tied to larger engine size. The larger the engine, the quieter the vehicle. A larger engine gives you ‘active safety’, enabling you to accelerate out of problems much easier.
170 
Let's personalize your content