Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency
Green Car Congress
JUNE 3, 2010
end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8
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