Is Rivian Still Spending Billions Now to Make Billions Later?
The Truth About Cars
OCTOBER 5, 2023
Though Rivian is hardly alone in selling cash-hemorrhaging electric pickups and SUVs. You might even see Rivian products cruising down the neighborhood, which is more than we can say for brands like Faraday Future and Lordstown Motors. Ford is on track to lose $4.5 Is that enough to condemn the brand as a failure?
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