The Business of Plugging In: Building the Full Ecosystem for a Successful Plug-in Vehicle Industry in the US
Green Car Congress
OCTOBER 23, 2009
In his prepared remarks prior to his panel’s discussion, Felix Kramer, founder of CalCars, said that he was confident that real production PHEVs and EVs are coming&mash;not new prototypes or conversions. Millions will pay more for features (green/smart/cool/advanced/prestigious) communicated by positioning, design and advertising.
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