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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. We’re always looking for ways to achieve risk reduction and we’re looking for a meaningful life.

Market 170
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Thankful To Be Home — And ALIVE!

Creative Greenius

At exactly at 11:15 on the nose, a Honda Odyssey minivan pulled to a stop in front of me – the side door opened and a young voice belonging to someone inside said “Put this on, and get inside.” Artist sketch of “Hayduke” “You’re overrunning your headlights kid. “No we’re not.

Chevron 342
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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept. Batteries not ready. No announced plans.

Plug-in 45