BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars
Green Car Congress
JUNE 15, 2011
BCG found that there is a “green” consumer segment—which it defines as consumers willing to pay more for a green car even if the TCO economics are unfavorable—that represents about 6% of car buyers in the US, 9% in Europe and 13% in China.
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