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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

How can they keep their faithful happy while moving into what is looking like, thanks to the climate crisis, the future of transportation? During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Not easy or cheap, but it has worked so far.

Market 70
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Conference confirms plug-in fever

Plugs and Cars

The conference attendees heard the now familiar if increasingly impassioned representatives of the utility industry trumpet the benefits of electricity for transportation. Representatives of GM stoked the clamor for the Volt, and a Saturn Vue plug-in hybrid sat on the show floor.

Plug-in 100
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Wall Street Report

Plug In Partners

coalition led by electric utilities , sensing a way to gain market share through vehicles that derive 90% of their power from electricity and can recharge at night when power is plentiful and cheap, kicked off a national campaign in Washington yesterday to push auto makers to make plug-in hybrids. Saturn and a 200-horsepower electric motor.