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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. I’ve always wondered how Harley would market its silent motorcycles.

Market 70
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Dodge Circuit EV First Drive: electric car makes grand promises on Earth Day

Tony Karrer Delicious EVdriven

The trouble is you then have to stop right away, which brings about some pretty strong regenerative braking action, something that Chrysler needs to work on before making the Circuit available for sale. Their Envi division however will be picked by someone at the liquidation sale. No coasting available. A contract with UQM?