Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Not an H or D in sight. I’ve always wondered how Harley would market its silent motorcycles.
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