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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Geo renamed the Nova as the Geo Prizm and added other models jointly produced with Isuzu and Suzuki in North America and Japan, but separated them from its “American” cars. Create a New EV Company.

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Can-Am Spyder First Drive: Embracing The Third Wheel

The Truth About Cars

Meanwhile, the first Spyder went on sale in 2007. While this occasionally resulted in visual abominations (obviously pictured), it’s the kind of detailed personalization that’s normally reserved for Jeep Wranglers or Suzuki Hayabusas. They’re not cheap machines.