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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Ignoring the briefly popular commercial electrics around at the turn of the last century, EVs have been experimental concepts or limited edition runs until relatively recently. Before EVs and hybrids, Toyota created what’s become a very well-known and important brand— Lexus. Lexus did the trick. Create a Sub-brand.

Market 70
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New EV electric car calendar

EV Central

All the new electric cars, electric SUVs and electric utes arriving in Australia in 2021, 2022 and 2023. ACE-EV X1 Transformer – Australian-based start-up plans a small range of affordable EVs focused on light commercial duties. $5 Aston Martin DBX PHEV and EV – electrified versions of AM’s first SUV on the cards.

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The electric year ahead: Every EV coming to Australia in 2023

EV Central

It won’t be cheap, but Audi’s e-Tron GT and its more potent RS e-Tron GT sibling promise big performance. The recently-arrived X1 compact SUV will soon spawn an EV sibling in the form of the BMW iX1. For starters, it’s a mid-sized SUV with the Tesla Model Y in its crosshairs. Lexus RZ450e. 2023 Lexus RZ 450e.