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Kelley Blue Book: New-vehicle prices hit record high in November; average new EV price $65,041

Green Car Congress

Porsche and Land Rover showed the most price strength in the luxury market, transacting between 2% to 6.4% Luxury brands Alfa Romeo, Audi, BMW, Infiniti, Lincoln, and Volvo showed the least price strength, selling 1% or more below MSRP in November. Luxury cars had the highest incentives in November at 4.8%

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KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla

Green Car Congress

Electric vehicles and luxury cars had incentives close to 6% of ATP, and both saw ATP decline in December as a result. Luxury cars at all levels were selling below MSRP in December, along with luxury compact and sub-compact SUVs. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6%

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