Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
The role of emotion in buying cars. He shared research that “ People assume a quieter minivan is a safer minivan. Would you buy this vehicle? ’“ This is one of the reason Honda reintroduced the Insight, they wanted the Insight to be a unique body style rather than a powertrain option on a Civic.
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