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Pencil-Necked Finance Dweebs Suggest Anyone Making Six-Figures Should Only Buy a $15,000 Car

The Truth About Cars

In order to reach this out-of-touch conclusion, the killjoys at Investopedia start with an assumption that one should limit their transportation expenses to 10 percent of an annual salary, including insurance, fuel, maintenance, and the car payment itself. Same goes for the myriad of decade-old BMW X5s and Merc C-Class sedans.

Financing 111
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Navigant Research forecasts new EV global sales of > 346,000 units in 2014; 10 predictions for the year

Green Car Congress

Broadly, Navigant expects expansion in both the higher end of the market (thereby putting competitive pressure on Tesla Motors), as Audi, BMW, Cadillac, Mercedes, Saab, and Volvo introduce their first plug-in cars. Automakers are also launching their own carsharing programs (BMW, Daimler, etc.).

2014 346
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From Marketing ICE Cars To Electric Cars: Opportunities, Challenges, and Solutions 

Get Electric Vehicle

Both OEMs and their dealers may face difficulties as a result of this difference. Without effective countermeasures, it may fall far enough to jeopardize top OEMs’ and dealers’ present business models. To attain sustainable margins, OEMs and dealers must explore alternative income sources throughout the product life cycle.

Market 40
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Price Parity is Not the Key to EV Adoption in the US

EV Adoption

Source: Bloomberg New Energy Finance. BMW, Mercedes, and Volkswagen have all not shipped certain electric models to the US and Toyota is shipping the majority of their RAV4 Prime PHEVs to Europe and Asia. In 2010, these batteries sold for more than $1,100 per kilowatt-hour.

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