Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
GM is bringing back the Hummer brand as an EV within the GMC brand. Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe. BMW’s electric i sub-brand started with the quirky i3. Not easy or cheap, but it has worked so far. Create a New EV Company.
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