Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. The role of emotion in buying cars. He shared research that “ People assume a quieter minivan is a safer minivan.
170 
Let's personalize your content