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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. GM is bringing back the Hummer brand as an EV within the GMC brand. This behemoth will be super powerful and long range–and will be expensive too. I’m hoping for the latter.

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On the Horizon

Plug In Partners

In an interview Monday, Mr. Ghosn said Nissan decided to accelerate development of battery-powered vehicles because of high gasoline prices and environmental concerns, not just because of the need to meet stricter fuel-economy standards. Here is what GM and its main rivals have in the pipeline. Ford ( F ).

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Chrysler's first electric car to be two-seat sports car - Apr. 15, 2009

Tony Karrer Delicious EVdriven

Chryslers first electric car, set to be introduced late next year around the same time as General Motors Chevrolet Volt, will be a sports car with a zero-to-60 time of under five seconds and a top speed of 120 miles per hour. Possibilities include a minivan and an Jeep Wrangler-like off-roader.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GM has announced plans for public sales in 2010, and almost every carmaker now says it will sell PHEVs or highway-speed battery electric vehicles (BEVs) sometime after 2010. When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I todays answer is "Yes -- but not yet."

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