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Changan Acquires AVIC Units to Become 3rd Largest Automaker in China

Green Car Congress

China Ordnance Equipment Group, Chang’an’s parent, will transfer a stake in Chang’an Auto to AVIC in exchange for AVIC’s ownership share of minivan maker Harbin Hafei Automobile Industry Group, Changhe Automobile, engine maker Dongan Power, Changhe Suzuki and Dongan Mitsubishi. Chang’an aims to boost sales to more than 2.6 Shanghai Daily.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. A new model provides a fresh start but as an unknown quantity needs heavy promotion to get traction in the crowded auto market.