Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Without being exhaustive, let’s take a look at some examples. A new model provides a fresh start but as an unknown quantity needs heavy promotion to get traction in the crowded auto market. Not easy or cheap, but it has worked so far. I’m looking primarily at the U.S. market; many other options await in Europe and Asia.
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