Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
’“ This is one of the reason Honda reintroduced the Insight, they wanted the Insight to be a unique body style rather than a powertrain option on a Civic. You can move from a BMW 3 series into a Prius and be proud. How big is the green market? Second, the Prius has a high quality of execution. The styling is there.
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