Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Edwards believes that while consumers move up the tree into areas like freedom and esteem they always maintain a strong connection to the security foundation. He shared research that “ People assume a quieter minivan is a safer minivan. Freedom: The ability to do what you want. Security: Safe, trustworthy and dependable.
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