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Toyota Financial Services issues first Euro-denominated Green Bond allocated specifically to the sales of low-emission vehicles; €600M

Green Car Congress

TFS introduced the auto industry’s first Asset-Backed Green Bond in 2014; this latest issuance is the fourth Green Bond the company has issued. The TFS Green Bond program is unique in the auto industry and enhances Toyota’s reputation for leadership in green innovation across industries.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Even globally the number is relatively small: Region. Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. Truly Green Consumers.

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