Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Other product attributes like reliability and safety, strongly influence consumer perceptions, as do employee enthusiasm and the company’s impact on the economy.” Gasoline may cost between $3-$5 while you own this vehicle. Are there more important messages, like hybrids are reliable, that the consumers are missing?
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