GM expands to new European markets with its luxury $93K Lyriq
Baua Electric
FEBRUARY 26, 2024
While Cadillac relies on a large dealer network in the US, European customers can order a customized EV directly online. In Switzerland, the Lyriq starts 82,000 Swiss francs ($93,100), but GM has not yet provided pricing for France. The all-around Lyriq has been compared to the Mercedes EQE SUV, Audi A8 e-tron, and BMW iX.
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